The Missed SEO Goldmine: Why Ignoring Apple Maps Could Cost Your Business
While Google Maps might feel like the behemoth in the room when it comes to online mapping services, it’s crucial not to overlook the potential of Apple Maps. Many businesses focus on Google Maps for its ubiquity, neglecting the untapped market Apple’s offering presents. However, by sidelining Apple Maps, businesses are potentially leaving significant SEO opportunities on the table. Let’s delve into why.
1. Expanding Your Audience Base
Firstly, consider the devices being used. According to Statista, in 2020, Apple’s iOS held a market share of approximately 15% globally. While this might sound modest compared to Android, this translates to hundreds of millions of devices—and potential customers—using Apple Maps by default. Every time an iPhone user asks Siri for nearby services or taps on a link that leads to a map, Apple Maps is the go-to application.
2. An Integrated Ecosystem
Apple’s ecosystem is expansive, including iPhones, iPads, Macs, Apple Watches, and even CarPlay in vehicles. When a user searches for a business on any of these devices, Apple Maps is the primary source of information. By not being listed on Apple Maps, businesses are missing the opportunity to reach users across various devices seamlessly.
3. Enhanced Local SEO and Brand Visibility
Local search is a dominant force in the SEO world. With many users turning to maps for nearby services, ensuring your business is listed on all major map platforms can significantly boost local SEO. A business appearing in local search results on both Google and Apple platforms stands a better chance at attracting foot traffic and clicks.
4. A Different User Experience
Apple Maps offers unique features that might appeal to different user segments. Features like Look Around (Apple’s answer to Google’s Street View) offer a sleek, high-resolution, 3D experience of cities. Furthermore, with its recent updates, Apple Maps has made strides in offering detailed indoor maps, cycling directions, and EV routing options. By listing on Apple Maps, businesses can cater to a segment of users who prefer these features.
5. Enhanced Trust and Credibility
Diversifying where your business is listed can lend credibility. When users find your business on multiple platforms, it creates a sense of legitimacy. This multi-platform presence can be especially beneficial for newer businesses seeking to establish trust.
In conclusion, while Google Maps is undeniably a giant, Apple Maps offers a treasure trove of opportunities for businesses aiming for comprehensive SEO strategies. It’s not merely about being found—it’s about ensuring you’re present wherever your potential customers might look. For more in-depth SEO strategies and how to leverage these platforms effectively, visit Crown Digital to enhance your digital footprint.