By Cherrise Clarke, Crown Digital US
When people discover your nonprofit—whether through a social media post, event, or conversation—the first thing they’re likely to do is Google you. That’s why your website is one of your most powerful tools for building trust, driving donations, and keeping your community engaged.
1. Your Website = Your Digital Welcome Mat
Ask Yourself: “What do I hope people find when they Google my nonprofit?”
Your website should immediately answer:
Who you are
What your mission is
How people can support or benefit from your work
Make sure it’s mobile-friendly and accessible to all users.
2. Non-Profit Website Best Practices
Ask Yourself: “Have I looked at my website like a donor or volunteer would?”
Must-have features:
Clear calls to action (Donate, Volunteer, Subscribe)
Easy navigation: About, Programs, Events, Blog, Contact
Donation integration (PayPal, Stripe, GiveWP, Donorbox)
Real testimonials or impact stories
Basic SEO (include your mission + location keywords)
3. Tools That Make a Difference: CRM, Newsletters, and Blogs
Ask Yourself: “What am I doing with the emails I collect—or am I even collecting any?”
CRM (Client Relationship Manager):
Track donors, volunteers, sponsors, and partners in one place.
Tools: HubSpot (free), Bloomerang, Little Green Light
Email Marketing:
Keep your supporters informed with tools like Mailchimp or Constant Contact.
Blog Posts:
Share updates, behind-the-scenes stories, and event recaps to build trust and help your site show up in search results.
Benefits:
Deeper engagement
Stronger community relationships
Easier donor retention and marketing
4. Marketing Your Mission Effectively
Ask Yourself: “How easy is it for someone to find and trust my organization online?”
Tips:
Claim and update your Google Business Profile
Regularly post on Facebook and Instagram
Share blog content to boost visibility
Add an event calendar for upcoming programs or fundraisers
Highlight partners and sponsors with backlinks
Recommended Tools
CRM: HubSpot, Bloomerang, Little Green Light
Email: Mailchimp, Constant Contact
Design: Canva for social media graphics
Web Builders: WordPress + Elementor, Wix, Squarespace
Donations: GiveWP, Donorbox
Take Action Today
Audit your homepage – is it clear, fast, and mobile-friendly?
Choose one communication tool to start using consistently this month.
Post your first blog article, email, or update—even if it’s short!
Want help?
Visit www.crowndigital.net or book a free homepage audit to start strengthening your digital presence.